RICHARD WHEELER
Marketing Strategist and Senior Copywriter for Hire
In 2025 Great Copy Is No Longer Optional
Let's discuss how I can help your next copywriting/ad campaign crush its targets.
From The Battle-Worn Keyboard of Richard Wheeler
Let's Just Get This Out Of The Way...
I don’t just love what I do.
I also love what YOU do.
I know that you’re here because you realize copy matters deeply and I am thrilled to hear that.
Because way too many people paste Chat GPT vomit onto their marketing collateral and wonder why the wave of sales never washes in.
I'll tell you why. From university psychology labs to live-market testing, I found out one thing fast:
The words you use matter.
Humans are incredibly impressionable and incredibly discerning. Once I tweaked two words in a single headline and the number of leads coming in literally doubled.
Two words!
A few other wins:
How I Uniquely Punished Myself for 13 years to Create The Holy Grail of Copy Data
The path to understanding what converts in 2025 has been a string of pyrrhic victories, not growth hacks.
It’s been a very expensive journey taken across 500+ companies, digging around inside, and heartlessly ditching what I thought was solid copy for things that converted .2% better.
I took the lesson, tweaked my approach, and got a teeny bit better at copywriting.
Over and over again, from one company to the next, for 13 years.
And I’m not talking about intuition here. I don’t “get a feel” for your brand voice or rely on my writing skill alone. I have a literal process for zeroing in on exactly what your benefits and angles are and leveraging those for maximum conversions based on thousands of results I've collected across the years.
Being an analyst in my previous career paid off and you should see the size of my Excel files.
I went on this ego-bruising odyssey of determined skill-building so you don’t have to. But I'll put all these data points to work on your behalf so we don't have to guess at marketing. We'll already know.
If you're serious about making your message persuasive and engaging, and most importantly if you’d like results like the ones above…
Richard did a phenomenal job crafting the Video Sales Letter and landing page for our real estate marketing business. His writing is clear, persuasive, and perfectly aligned with our brand voice. Richard demonstrated a deep understanding of our target audience and effectively highlighted the unique value propositions of our services. The copy is engaging and compelling.
Greg Cayea
Funnel Pros
Highly Recommend! I recently hired Richard for the first time for a copywriting project to enhance my website's content, and I am absolutely thrilled with the results we're getting. From start to finish, the experience was seamless, and Richard demonstrated exceptional skills in every aspect of the project.
Max Gryn
Work Sessions
Dive into my Most Popular Posts
Hot Little Snippets of Insight You Can Use Today
From Idea to Action: Launching Your Startup
Dive into the essential steps of turning your business idea into a reality, from market research and validation to crafting a solid business plan and securing funding.
Building Your Brand: Creating a Memorable Identity
Explore the importance of branding for startups, including defining your brand identity, developing a brand story, and building brand awareness.
Scaling Your Startup: Strategies for Sustainable Growth
Explore the challenges and ideas of scaling your startup, including expanding your team, optimizing operations, entering new markets, and securing additional funding.
Thriving in Times of Uncertainty: Strategies for Resilience
Discover how to navigate the ups and downs of entrepreneurship, from economic downturns to unexpected challenges.
I've worked with at least 5 copywriters over the years for my business projects, and Richard's writing definitely gets the best results. The amount of value that you get for your money is insane. He'll take the time to really understand what motivates your customers. The writing and hooks he creates are also very clever.
Hannah Wright
FigmaTraining.com
We Doin' This Or What?
Copywriting is the closest thing to a super power I've ever seen and the most useful skill I've ever learned. Shall we begin?
$3.3 Million Convinced Me To Be a Copywriter
The first professional copy I ever wrote brought in $3.3 million.
After getting my Master's in psychology, I was as an analyst at a non-profit in Los Angeles. They needed someone to help write the grants, and since I was already steeped in data, I volunteered. We won the entire $3.3 million award we were applying for, winning against hundreds of other applicants, many of them career grant writers.
I've been winning story contests since grade school and essay contests since college. But this was the first time my writing turned into real dollars. And it felt great.
I've since twisted my advanced psychology degree into a persuasion tool, leveraging it to become an even better copywriter and marketing strategist. With a career that spans direct response, public relations and sales, I've worked with over 500 companies and published well over 5 million words of copy.
Before running this page, I worked in-house with several different agencies and firms, and before pursuing my Master's in psychology I was an Abercrombie model (yes, really). I was hotter back then.
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